The latest ‘Econsultancy’ blog post is titled “How small copywriting changes can lead to big increases in conversions”. David Moth says, “It’s easy to overlook the value of copywriting in web design as there are so many other factors to take into account, many of which have a more obvious impact on the user experience. But as a writer I’m obviously keen to highlight the impact that good copywriting can have on conversions and revenue. As such I’ve rounded up several case studies which show that even small tweaks to copywriting can have a big impact on conversions,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 steps for laying your value prop testing groundwork”. Eric Coffman says, “In a recent blog post, a colleague of mine, Spencer Whiting, spoke to the reasons we need to avoid marketing strategies driven by the HIPPOs (Highest Paid Person’s Opinion) of our companies and the “company logic” that most often supports their viewpoints. It’s often that a limited number of well-paid individuals at companies have the power to shape the marketing strategies that influence customer perceptions of your products,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: 3 takeaways from 2013”. John Tackett says, “As of tomorrow, 2013 is officially a wrap. I’m not ready to start singing “Auld Lang Syne” just yet though. Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before”. Conversion Rate Optimization: 3 takeaways from 2013 MarketingExperiments Blog  [...]