‘Turn Your Blog Into A Learning Center To Win At Content Marketing’ – ‘Marketing Land’ Article
Arnie Kuenn says, “With the rise of business-blogging success in content marketing, it seems like every company has hopped on the bandwagon, which could be a great thing for audiences everywhere. Unfortunately, many companies are still missing the mark by using their blog as an extension of their product pages – just another place to talk about themselves.
The key to driving content marketing success through blogging is by turning your blog into a learning center instead of using it as a depository for additional information about purchasing your products or services.
Much of content marketing is about building trust with your audience. If your blog is really just another big advertisement for how awesome you think you are, you aren’t really giving your audience a reason to trust you – you’re just telling them they should”.
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