The latest Silverpop blog post is titled “5 Steps to Optimize Your Content in 2014”. Ellen Valentine says, “As we begin a new year, it’s time to put a strong content strategy in place. For most marketing departments, content marketing is an expensive and time-consuming aspect of many team members’ day-to-day roles. But, strong, shareworthy content is more important than ever, helping move prospective customers through the buying process or bringing in net new leads.As you put together your marketing plan for the year, consider a thorough content audit as part of your strategy.... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘MarketingProfs’ is titled “LinkedIn Showcase Pages: Target Your Content”. Hana Abaza says, “LinkedIn has become one of the most powerful social media platforms both for individual professionals and for companies. Although LinkedIn Company Pages has been around for several years, the network recently made a move toward a more targeted approach, allowing companies to create Showcase Pages in addition to their existing Company Page, thus extending their presence within the platform. Via Showcase Pages, you can promote a specific brand or product to a targeted group... [...]
The latest MOZ blog post is titled “75 Content Starters for Any Industry”. Amanda Gallucci says, “Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and realize that you can create exceptional content with what you already have at hand. Thinking of content topics doesn’t have to be such a long and grueling undertaking. Use the following starting points the next time you need an idea. Individual achievement Talk about a transition to a new role and how you had to adapt your skills to succeed. Think... [...]
MarketingProfs is hosting a free virtual conference on ‘Content Marketing’ on Friday, February 14 at 11.00 am ET. Key speakers of the conference are Michael Brenner, Andrew Davis and Jeff MacGurn. MarketingProfs team says, “Join us this Valentine’s Day and get the inspiration and know-how to create and execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. Hear what our keynote speaker has to say about this upcoming event. Your FREE pass includes access to: 3 actionable sessions with live, interactive Q&A Exhibit... [...]
The latest post on ‘Copyblogger’ Blog is titled “A 3-Step Formula for Captivating Your Audience With a Few Opening Lines”. Henneke says, “ You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline. It grabs attention. It arouses curiosity. It’s powerful. You’re happy. But then a nagging doubt creeps in“. A 3-Step Formula for Captivating Your Audience With a Few Opening Lines ‘Copyblogger’... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 5 C’s of Effective Content Marketing″. Baer says, “Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful thinking. The good news? We’ve put together a 5-step guide that can help you remember the most important elements of a great content campaign. We’ve even gone to the trouble”. The 5 C’s of Effective Content Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “The Astronaut, the Rock Star, and Your Content Strategy”. Sonia Simone says, “ 20 million views … and counting. I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space. As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie?... [...]
MarketingSherpa has published a video titled “Email Marketing: Using analytics and data to foster conversations with customers”. Matt Bailey says, “”A piece of data by itself has no value, it is value neutral,” Matt Bailey, President and Founder, SiteLogic, said during his presentation at Email Summit 2013. Numbers that don’t answer a question have no meaning. They only have meaning when a question is asked that allows them to work together and form meaningful analytics. “Analytics,” Bailey explained, “changed how I did business, it changed... [...]
The latest article on HubSpot blog is titled “How to Brainstorm Content Ideas in a Fast, Easy, Visual Way”. Jay Acunzo says, “Even as a “professional” content creator, nothing makes me break out in cold sweats quite like opening a new draft only to stare down that damn blinking cursor. If you want to avoid this horrifying experience, you need to be ready with an idea every single time you create content — meaning you need a ton of ideas. Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas? These are... [...]
The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]