MarketingSherpa has published a video titled “Email Marketing: Using analytics and data to foster conversations with customers”.

Matt Bailey says, “”A piece of data by itself has no value, it is value neutral,” Matt Bailey, President and Founder, SiteLogic, said during his presentation at Email Summit 2013.

Numbers that don’t answer a question have no meaning. They only have meaning when a question is asked that allows them to work together and form meaningful analytics. “Analytics,” Bailey explained, “changed how I did business, it changed everything.”

In this full video replay from Email Summit 2013, see how using analytics to understand your customer through email is a powerful way to direct your campaigns. It determines where your visitors are coming from and how they reacted once they read your message or arrived at your landing page“.

Email Marketing: Using analytics and data to foster conversations with customers

MarketingSherpa

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