Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Getting The Most Out of Your Video Content?″. Baer says, “The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? There’s no shortage of content, opinions and tips on this subject. Google, “how to get the most out of your”. Are You Getting The Most Out of Your Video Content? Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”. Pamela Wilson says, “I am such a sucker. Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.” And then, I make the fatal mistake. I decide to take a peek inside. And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist. Even though I understand full well all the persuasion techniques they employ... [...]
HubSpot is hosting a webinar on Thursday, January 23 at 1.00 pm GMT. The topic of the webinar is “Creating a Content Blueprint for 2014”. HubSpot team says, “HubSpot and Evernote have joined forces to create The Ultimate Content Marketing Blueprint for your 2014 content marketing strategy. Join us for the big launch on January 23rd, 2014 where HubSpot and Evernote will present key learnings on how you can create a content marketing blueprint for IIP that will line you up for success in 2014. Attend this webinar and discover how to: Create your buyer personas Generate... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”. Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world... [...]
The latest article on HubSpot blog is titled “10 Common Mistakes Most Business Bloggers Make”. Nathan Yerian says, “Blogging is an excellent way to demonstrate your company’s value. It also enables you to give your brand a voice, allows you to differentiate your business from the competition, helps you attract customers, and increases your chances of generating qualified sales leads. If you find yourself thinking, “I haven’t seen those results” then there’s a good chance you’re not blogging effectively for your organization. Now, now–this isn’t a finger pointing... [...]
The latest article on HubSpot blog is titled “The ABCs of Content Marketing: A Glossary of Terms”. Lisa Toner says, “You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed. We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more... [...]
The latest article on HubSpot blog is titled “How to Repurpose Campaign Content for Different Channel”. Kevin Barber says, “Stop and think about your meals growing up. You didn’t go hungry too often did you? Even though your mom didn’t cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day. Your mom was smart with her cooking, planning a few meals that would feed the whole family all week. Today we’re going to take lessons from your mom’s kitchen and apply them to your editorial calendar. Here are 10 home cooked recipes... [...]
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Jon Morrow Writes”. Demian Farnworth says, “Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die. The doctor, who said he was being generous, gave him until two years old to live. Pat, however, would have none of that“. Here’s How Jon Morrow Writes ‘Copyblogger’... [...]
The latest article on ‘Website Magazine’ is titled “Gartner Predicts App Monetization Will Get Tougher, Less Lucrative”. Pete Prestipino says, “It’s not a good time to launch a mobile app as Gartner is predicting that by 2018, less than 0.01 percent of consumer mobile applications will be considered a financial success by their developers. The research outfit is also forecasting that by 2017, 94.5 percent of downloads will be for free apps. What’s more, approximately 90 percent of paid applications are downloaded less than 500 times per day (and make less than $1,250... [...]
The latest post on ‘Copyblogger’ Blog is titled “Surviving “Content Shock” and the Impending Content Marketing Collapse”. Sonia Simone says, “I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content... [...]