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Saturday, September 19, 2020

‘8 Reasons You Gotta Stop Buying Email Lists’ – HubSpot

The latest article on HubSpot blog is titled “8 Reasons You Gotta Stop Buying Email Lists”.Jesse Mawhinney says, “When you’re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message.In reality, however, this practice could be the death of your credibility. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists“.8 Reasons You Gotta Stop... [...]

‘Why Do Enterprises Struggle to Adopt Inbound?’ – HubSpot

The latest article on HubSpot blog is titled “Why Do Enterprises Struggle to Adopt Inbound?”.Lindsey Gusenburg says, “There’s no question there’s been a fundamental shift in the way consumers make important purchasing decisions in the past decade. The availability of free, high-quality information online has simply changed the game for the way all businesses — small and large — communicate with and sell to consumers.While this shift in behavior has been a huge boost for small businesses looking to get in on market share, the result for larger businesses... [...]

‘How to Brainstorm Content Ideas in a Fast, Easy, Visual Way’ – HubSpot

The latest article on HubSpot blog is titled “How to Brainstorm Content Ideas in a Fast, Easy, Visual Way”.Jay Acunzo says, “Even as a “professional” content creator, nothing makes me break out in cold sweats quite like opening a new draft only to stare down that damn blinking cursor. If you want to avoid this horrifying experience, you need to be ready with an idea every single time you create content — meaning you need a ton of ideas.Unfortunately, brainstorming can often feel loose and scary. Where do you begin? How do you create enough ideas? These are... [...]

‘How to Use Welcome Emails to Delight Your New Blog Subscribers’ – HubSpot

The latest article on HubSpot blog is titled “How to Use Welcome Emails to Delight Your New Blog Subscribers”.Pamela Vaughan says, “You know how the associates in retail stores usually give you a friendly, “Hi! Let me know if I can help you with anything today” when you walk through the door? Sure, they say it to everyone who enters the store, but there’s just something about a friendly greeting that makes you feel appreciated.Now, if you’re like me, though, you hope that the retail associate doesn’t continue bugging you incessantly while you’re... [...]

‘5 Reasons Why Your Marketing Goals Suck’ – HubSpot

The latest article on HubSpot blog is titled “5 Reasons Why Your Marketing Goals Suck”.Nicole Denton says, “When you’re creating a marketing program, setting goals should be your first step. And while the vast majority of marketers know setting goals is important, the truth is, there’s a chance your goals actually suck.We’ve all been there – marketing wishes and suggestions come from all angles, from a variety of different positions in the organization.Kim in HR just heard about the latest and greatest social network and wants to know why your company isn’t on it“.5... [...]

‘5 Email Marketing Variables You Can’t Control (But Can Outsmart)’ – HubSpot

The latest article on HubSpot blog is titled “5 Email Marketing Variables You Can’t Control (But Can Outsmart)”.Meghan Keaney Anderson says, “This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers today have many more options and far greater control over how and when they read emails.Yep, just like the rest of inbound marketing: Marketers aren’t the ones in control.That being said, there are ways we can adapt to these changes... [...]

‘Before & After: 6 Beautiful Website Redesigns’ – HubSpot

The latest article on HubSpot blog is titled “Before & After: 6 Beautiful Website Redesigns”.Sana Bakshi says, “It’s already the end of January. I know — I can’t believe it either. Though you may’ve decided to give up on a New Year’s resolution or two, there’s one I think you oughta have your list: redesigning your website.With other projects in the pipeline in 2014, I can understand if a redesign wasn’t your top priority entering the year. But, when you take a look at these redesigned beauties below, you’ll want to find... [...]

‘Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?’ – HubSpot

The latest article on HubSpot blog is titled “Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?”.Brianne Rush says, “Brands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it’s transformed from a trend to a survival tactic.From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas.Some... [...]

‘Pinterest Launches ‘Interests’: Personalized Pins for Users’ – HubSpot

The latest article on HubSpot blog is titled “Pinterest Launches ‘Interests’: Personalized Pins for Users”.Pamela Vaughan says, “Pinterest just got a whole lot smarter.Today, the popular social network launched a new feature called “Interests.” In Pinterest’s words, the feature enables you to “explore interests specially designed to help you find Pins you like.”Basically, it’s Pinterest’s version of recommended content. Users can access Interests via the menu — the same place you’d find all the pre-existing... [...]