The latest article on ‘Website Magazine’ is titled “5 Content Marketing Strategies for Merchants”. Allison Howen says, “The modern consumer is constantly connected to the ’Net thanks to the adaptation of mobile devices like smartphones and tablets. As a result of these mobile devices, content consumption is at an all-time high – which provides brands with an enormous marketing opportunity. The challenge when it comes to content marketing, however, is producing material that attracts attention, because it is difficult to stand out in the inbox and newsfeeds of today’s connected... [...]
Archive for the 'Content Marketing' Category
The latest MOZ blog post is titled “Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs”. Rand Fishkin says, “Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren’t unique. In today’s Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work“. Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs MOZ Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Do it Backwards: Creating a Business for Your Content″. Baer says, “Gregory Ng, CMO of Brooks Bell and host/producer of FreezerBurns, joins the Social Pros Podcast this week to discuss microwaving food on camera, Google+’s integration with YouTube comments, and how a single piece of content can become an entire business. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please”. Do it Backwards: Creating a Business for Your Content Jay Baer’s ‘Convince & Convert’... [...]
HubSpot has released a free report titled “Driving Content Marketing Success”. The HubSpot team says, “The popularity of content marketing has grown dramatically over the last few years. More and more companies are shifting budget away from traditional paid advertising towards inbound marketing. Content is at the core of a successful inbound funnel. But what makes one company successful at content marketing, where another fails? HubSpot and Smart Insights joined forces to find out what has been going on in content marketing in Europe. We surveyed 2600+ marketers to discover... [...]
The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly half (45%) of all companies say this area is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. These findings come from Econsultancy’s State of Search Marketing Report... [...]
‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February 26, 2014 from 10 AM EST – 5 PM EST and get your content marketing technology fix without ever leaving your office! ContentTECH will feature: Opening keynote presentation by Jonah Berger, Associate Professor of Marketing at the Wharton School,... [...]
MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”. MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity when developing its new digital subscription business, bostonglobe.com. At Optimization Summit 2013, Peter Doucette, Executive Director of Circulation, Sales & Marketing, The Boston Globe, unveiled how the prestigious news hub performed more than... [...]
The latest ‘Econsultancy’ blog post is titled “Tablet users expect desktop content and an optimized browsing experience: report”. David Moth says, “Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices. It found that two-thirds of US and UK tablet owners use their tablet for researching product information before buying online (66%), making it the most popular consumer activity. This was closely followed by watching videos/browsing photos and checking prices or store information (both 63%). The... [...]
The latest article on HubSpot blog is titled “Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?”. Brianne Rush says, “Brands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it’s transformed from a trend to a survival tactic. From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas. Some... [...]
The latest ‘Econsultancy’ blog post is titled “How well are you optimizing your digital and ecommerce activities?”. David Moth says, “How would you like to receive a free personalised copy of the Adobe 2014 Digital Marketing Optimization Survey Report? The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy. In order to receive your free copy all you have to do is complete the survey by clicking on this link“. How... [...]