‘Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?’ – HubSpot

The latest article on HubSpot blog is titled “Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?”.

Brianne Rush says, “Brands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it’s transformed from a trend to a survival tactic.

From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas.

Some brands, though, are taking a different approach and creating lightly or non-branded sites where the brand affiliation goes nearly unnoticed, most often tucked away, out-of sight“.

Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?

HubSpot