The latest ‘Econsultancy’ blog post is titled “How do you scale native advertising?”. Dale Lovell says, “Native advertising is set to grow phenomenally in 2014. The New York Times among many others has now embraced native ad formats. This has led an even bigger clamour among media analysts to predict big things for native this year. J.P. Morgan stated last week in its ‘Nothing But Net’ report that “We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop”. There is still a lot of confusion among marketers... [...]
Archive for the 'Internet Advertising Tiips' Category
The latest post on ‘Mashable’ is titled “Yahoo’s Comeback Is All Smoke and Mirrors”. Todd Wasserman says, “The appointment of Marissa Mayer as Yahoo CEO has been a godsend for those in the media. If nothing else, the photogenic, enigmatic and workaholic chief executive has made people interested in the company again.In 2011, Yahoo was never mentioned in the same breath as Google or Facebook. But now, Mayer has propelled the company into the top tier of Internet Companies That Tech Writers Like to Cover. Like investors, the media love a comeback story, and Yahoo seemed... [...]
The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”. Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s. The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn. Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking... [...]
The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”. Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content. YouTube launched an... [...]
The latest post on ‘Mashable’ is titled “Marissa Mayer Reveals the Future of Yahoo Advertising”. Jason Abbruzzese says, “Yahoo on Tuesday answered the question about what the company intends to do with Tumblr.CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction ofYahoo Advertising, a united platform for that will simplify the purchase of ads on Yahoo’s various properties including Tumblr. “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which... [...]
The latest post on ‘ReadWrite’ is titled “Can Yahoo Inspire Us?”. Owen Thomas says, “The savior narrative runs strong at Marissa Mayer’s Yahoo: An executive from Google, the company that long left Yahoo behind in the dust, comes in to revive the ailing Web giant as its CEO. It’s a tale that’s easy to tell, but it’s easier said than done. Tuesday, at the Las Vegas Hotel, Mayer delivered a keynote speech at the Consumer Electronics Show that unveiled new products but stuck to an old script. And that script did not address the question: Can Yahoo innovate?“. Can... [...]