‘Why is the internet of things so compelling?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why is the internet of things so compelling?”.
Ben Davis says, “Welcome to the interweb. Regular readers may know this ‘column’ as a compendium of enjoyable rubbish from across the web, to enjoy with your coffee.
Well, I’ve decided to change it up and make it marginally more relevant/less childish. So this week I’m offering a light-hearted take on why one hot topic in digital, the ‘internet of things’ (IoT), is so compelling.
Why do smart devices fascinate us? What is the root of our obsession with fridges that know when we have run out of milk?”.
There is still a lot of confusion among marketers and publishers about what native actually is. Many people have tried to define it and enlighten us all on what native advertising is“.
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