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Sunday, May 11, 2025

Archive for the 'Internet Advertising Tiips' Category

‘How Twitter Plans To Get More Users’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Twitter Plans To Get More Users”. Selena Larson says, “Twitter is suffering from slow growth, even as its revenues increase. To appeal to a larger audience and retain the users it already has, the microblogging service is already planning ways to make it easier for people to find and follow specific topics and conversations, as well as improvements to its private messaging feature. In its earnings on Wednesday, Twitter reported a nine billion decrease in “timeline views,” Twitter’s version of pageviews. While timeline... [...]

‘HTML5 Catches Up To Apple’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “HTML5 Catches Up To Apple”. Matt Assay says, “As Apple’s market share slips to Google’s surging little green robot, developers are increasingly turning to HTML5 as a way to embrace both iOS and Android. According to Vision Mobile’s latest Developer Economics report, Apple’s developer mindshare has slipped to 52% (from 56% in January 2013) while HTML5 has jumped two percentage points from a year ago to 52%. The lesson here: It’s a multi-device world, and developers can no longer afford to play favorites“. HTML5 Catches... [...]

‘Is Facebook The Last Great Social Network?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Is Facebook The Last Great Social Network?”. Selena Larson says, “Ten years and billions of wall posts and embarrassing selfies later, Tuesday marks a full decade of Facebook’s existence on the Web. From a Harvard dorm room project to a social network with more than a billion registered users, Facebook has evolved to help people connect with their friends around the world—despite its fair share of missteps and controversies. As we look back at how Facebook changed our lives—it has, whether or not we want to admit it—we must... [...]

‘How To Be A Social Depth Winner’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How To Be A Social Depth Winner”. Kim Celestre says, “We are currently accepting entries for our 2014 Forrester Groundswell Awards and as we are rapidly approaching our February 28th deadline, I thought I would share some insights on what it takes to win in the Social Depth category. For those of you who need a refresh, social depth includes all of the various social capabilities that a brand adds to its own website and/or campaign microsite in order to facilitate a buyers’ exploration of the brand and its offerings. Social... [...]

‘The Not-So-Secret Black Market Of Twitter Handles’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Not-So-Secret Black Market Of Twitter Handles”. Selena Larson says, “Naoki Hiroshima survived an Internet security nightmare earlier this week, though not without first acquiescing to the demands of the person who hacked him. Someone claimed to obtain the personal information and passwords of Hiroshima’s GoDaddy and PayPal accounts, changed them, and held the accounts as hostage. All he asked for was one thing: access to Hiroshima’s Twitter account. Hiroshima’s account is one of the very few precious accounts that are only... [...]

‘How Yahoo Can Get Its Search Mojo Back From Microsoft’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How Yahoo Can Get Its Search Mojo Back From Microsoft”. Selena Larson says, “Yahoo reportedly wants out of a deal that ties its search services to Microsoft, and is preparing new technological initiatives to reclaim its position in the search market. According to Kara Swisher at Re/code, Yahoo CEO Marissa Mayer is pushing two new initiatives called “Fast Break” and “Curveball” that could position Yahoo once again as a player in Web search and the lucrative search-advertising market that accompanies it. Yet it’s not clear... [...]

‘Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Facebook Paper: What Can eBusiness Pros Learn About The Need For Multiple, Simple Apps?”. Julie Ask says, “Facebook will launch its new Paper product on February 3. The questions I have been asked are, “Why?” and “Should we be thinking about multiple apps rather than one large app?” Both good questions. The first question — I can only take a shot. Facebook, like many other media properties, depends heavily on advertising for revenue. To get advertising, you need eyeballs. More and more minutes per... [...]

‘Terminator No More: Google Glass Gets A Makeover’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Terminator No More: Google Glass Gets A Makeover”. Taylor Hatmaker says, “For nearly a year, Google Glass Explorers who lacked 20/20 vision—or didn’t feel like getting crafty with duct tape—were left high and dry with no way to make Glass play nice with prescription lenses. That functionality was among the device’s most requested features—and now it’s here. As the company announced on Google+, Glass-friendly frames are now available in Google’s online Glass store. The online storefront stocks Glass itself (still an astronomical... [...]

‘Facebook’s Continued Mobile Push Is Paying Off’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook’s Continued Mobile Push Is Paying Off”. Selena Larson says, “Facebook’s mobile advertising revenue surpassed desktop advertising for the first time, the company said during Thursday’sfourth quarter earnings call. Additionally, Facebook’s mobile monthly active users continue to grow, with 945 million mobile MAUs, up from 680 million at the same time last year. Overall, Facebook has 1.23 billion monthly active users between both desktop and mobile. Mobile ad revenue now accounts for 53 percent of total advertising... [...]

‘Calm Down. Facebook Isn’t Dying’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Calm Down. Facebook Isn’t Dying”. Nate Elliott says, “If you work in social media you’ve been hearing variations on a theme for the past week: Facebook is in trouble! It’s lost young users! It’s getting crushed by upstart social networks! Eighty percent of its users will disappear in the next few years! But as was the case with Mark Twain, reports of Facebook’s death are an exaggeration: That Princeton report seriously misses the mark. Last week two Princeton PhD students circulated a report predicting... [...]


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