The latest ‘Econsultancy’ blog post is titled “Publishers need to adopt the native ad strategies of social media”.

Guy Cookson says, “Adjusted for inflation, the US newspaper industry is now generating roughly the same level of print ad revenue as it was in the 1950s.

The main difference is that back then they were on an upwards trajectory which lasted until the year 2000, when US newspapers’ ad revenue reached $60bn.

Since then, the mass adoption of the internet has seen digital advertising increasingly eat into print ad revenue. You’d be forgiven for thinking that advertising on newspapers’ websites would form a significant part of the overall digital ad spend, what with their high-quality content, pre-existing relationships with agencies and brands, and their well-established audience“.

Publishers need to adopt the native ad strategies of social media

‘Econsultancy’ Blog


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