The latest article on Business Insider is titled “Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr”.

Richard Feloni says, “Yahoo announced a revamped Yahoo Advertising at the Consumer Electronics Show yesterday. The new Yahoo Advertising will boost TumblrSponsored Posts by allowing advertisers to better target their native ads according to gender and location. Yahoo will now be charging based on a cost per engagement model, meaning ad pricing will be based upon the number of Reblogs, Likes, followers, and clicks made directly from the sponsored content.

YouTube launched an officialOlympics page that will feature exclusive content, including profiles on star athletes. Liberty Mutual Insurance has signed on as the channel’s exclusive sponsor“.

Yahoo Restructures Their Ad Services, Significantly Affecting Tumblr

Business Insider

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