JP Mangalindan says, “Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will take anywhere from several days to a week to roll out. Moving forward, when you do a Google search on mobile, search results will prioritize websites that the search engine deems “mobile-friendly” — ones that avoid software like Flash and feature larger text, easy-to-click links and a responsive design. Sites that aren’t up to snuff will likely appear lower in search results. The change will impact millions of sites, more than Google’s... [...]

Ted Schadler says, “Customer are mobile first. Is your website? Are all your webpages? Google did something important for your customers today: it changed its ranking algorithm for searches on smartphones. If Google deems your web page mobile-unfriendly, then it will be devalued in the search rankings. Your page will be buried. My colleagues Mark Grannan, Jennifer Wise, Deanna Laufer, Peter Sheldon, and I capture the problem and how to fix it in a new Forrester report: Don’t let this good crisis go to waste — use it to convince your company to make the mobile mind shift and invest... [...]

Patricio Robles says, “Today, Google began to use mobile-friendliness as a ranking signal, but the search giant isn’t stopping there in its push to promote good experiences for mobile users.   Last week, Google announced that it is changing the way URLs are presented in the SERPs. On the Google Webmaster Central Blog, Google’s Bartlomiej Niechwiej and Rob Ennals detailed how the algorithms that display URLs in search results on mobile will be updated to reflect sites names instead of domain names”. Google updates mobile search snippets ‘Econsultancy’ Blog  [...]

Greg Sterling says, “Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow. The update will be significant and potentially impact a large number of websites that aren’t mobile-friendly. Remarkably, some estimates suggest that as much as 40 percent of the top sites aren’t mobile friendly today. The best and fastest way to tell if you’re site is ready is to use Google’s mobile friendly testing tool. Barry Schwartz has written a comprehensive Mobilegeddon FAQ post on Search Engine Land that answers almost every question... [...]

Craig Bradford says, “In the near future, I think Google Now could tell you are pregnant or diagnose you with a medical condition before your doctor ever could. Humans are great at recognising patterns but only if we know we are creating them or where to look. Remember the Target story of how they knew a young girl was pregnant before she or her father did? Increases in technology like smart watches and the trend of “the quantified self” mean messages like being told you are pregnant aren’t impossible in the near future. So how do we go from weather reports and traffic... [...]

Anna Francis says, “Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015. When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in England, but this new algorithm is likely to have a much bigger effect worldwide. Currently Google states which websites are mobile friendly in the mobile search results with a little note saying “mobile friendly” next to each site, but once the new algorithm has been rolled out, Google... [...]

Adario Strange says, “Google will allow users to download their search history — a handy tool if you’ve ever wanted a closer look at what really makes you tick online. The details of the functionality are outlined in a Google support document, which breaks down exactly how anyone can save their list of searches. First, visit history.google.com/history when you’re logged in to your account. Then look for the options icon, and click download”. Now Google lets you save your search history Mashable  [...]

MOZ team says, “Given Google’s recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today’s Whiteboard Friday, Rand walks you through tactics you can use to build a loyal audience before you need to do SEO”. How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences MOZ Blog  [...]

Meghan Keaney Anderson says, “Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji. The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile. Are you ready for it? Let’s find out. Google announced the change on its Webmaster Central Blog back in February and has done a thorough... [...]

Graham Charlton says, “It’s nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal.  This move, dubbed ‘mobilegeddon’, is part of the trend for Google to focus on UX factors when ranking sites.  Here are some of the sites that may need to take action… Which sites will be affected? According to research from Somo, these are some of the sites that could be affected: The official website of the British Monarchy David Beckham’s official site MI5 The Official Website for the European Union”. Google’s ‘mobilegeddon’:... [...]