Patricio Robles says, “Today, Google began to use mobile-friendliness as a ranking signal, but the search giant isn’t stopping there in its push to promote good experiences for mobile users.  

Last week, Google announced that it is changing the way URLs are presented in the SERPs.

On the Google Webmaster Central Blog, Google’s Bartlomiej Niechwiej and Rob Ennals detailed how the algorithms that display URLs in search results on mobile will be updated to reflect sites names instead of domain names”.

Google updates mobile search snippets

‘Econsultancy’ Blog

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