Anna Francis says, “Earlier this year, Google announced that it would expand its use of “mobile-friendliness” as a ranking signal on 21 April 2015.

When Google rolled out its Penguin algorithm, it affected around 4% of global searches and its Panda update affected approximately 12% of searches in England, but this new algorithm is likely to have a much bigger effect worldwide.

Currently Google states which websites are mobile friendly in the mobile search results with a little note saying “mobile friendly” next to each site, but once the new algorithm has been rolled out, Google will actually start to reward sites that provide a good mobile experience for users”.

How brands should embrace the new Google mobile algorithm

‘Econsultancy’ Blog

Sharing is caring