Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’. The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms? From upper funnel activations to lower-level conversions, Tubular Labs helps you... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an... [...]

Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer. A successful influencer program should include: platforms... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly. “Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to... [...]

This is a reminder for the Adweek webinar to be held on March 16, 2023.  Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to identify opportunities and risks of working with prospective influencers Ways to solve the challenge of locating relevant influences... [...]

You can take your business to a newer height by tapping the right influencers. This form of marketing has revolutionized how you can reach your target audience. Watch HubSpot’s latest video ‘How to Find Influencers to Promote Your Small Business in 2023 (Low Cost)’ to promote your businesses better. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there –... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Content Marketing Institute contributor Aleh Barysevich has published an article featuring six influencer marketing metrics to watch and five tools to help. He says, “Tracking influencer key performance indicators (KPIs) requires structuring a program that uses metrics to identify influencers. It incorporates the most valuable success metrics and uses tools to help... [...]

Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to identify opportunities and risks of working with prospective influencers Ways... [...]

HubSpot has published a new video ‘How to Find Influencers to Promote Your Small Business in 2023’ sharing useful tips to find the right influencers for your business. The HubSpot team says, “Are you looking to promote your small business on social media but don’t have a massive budget? Influencer marketing could be the answer. In this video, learn how to find and work with nano and micro-influencers to get your message out there – for a fraction of the cost of working with celebrities or bigger influencers.” HubSpot  [...]

Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets 31 Influencer Marketing... [...]