Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet.

Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program.

The Hootsuite team says, “Working with influencers isn’t just hiring them to post about your content. You’ll need to create a program that outlines agreements and expectations between yourself and the influencer.

A successful influencer program should include:

  • platforms and deliverables
  • clear timelines
  • objectives and KPIs
  • contracts and compensation
  • and regulatory compliance.”
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