Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy.
George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you.
That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an exchange of value over demand. Mutually beneficial activities.
Partnering with influencers and building a community is never about you—it’s about using your platform to connect people.”
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities
How to Build a Successful Go-to-Market Campaign Plan [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Build a Successful Go-to-Market Campaign Plan’ featuring Pam Didner. George B. Thomas says, “Planning a go-to-market (GTM) campaign is not for the short-sighted. Pam Didner, our guest on Marketing Smarts Episode 546, compares it to writing a book. “When you write a […]
The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships [Guide]
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