Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy.

George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you.

That’s a common thing to say, for sure, but it’s particularly important to keep in mind when getting into B2B influencer marketing and communities. In the latest episode of Marketing Smarts, Demandbase’s Justin Levy emphasizes the importance of partnerships over transactions—an exchange of value over demand. Mutually beneficial activities.

Partnering with influencers and building a community is never about you—it’s about using your platform to connect people.”

Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities

MarketingProfs