Influencer marketing is a type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. HubSpot contributor Erin Rodrigue has published a detailed guide featuring 31 influencer marketing statistics you should know in 2023. It includes the following: The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets 31 Influencer Marketing... [...]