The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships [Guide]
Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’.
The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms?
From upper funnel activations to lower-level conversions, Tubular Labs helps you understand how to choose the right influencer partners in this three step guide to:
- Understand quality viewership over quantity
- Unlock consumer behaviors within a specific audience
- Reach for creators from adjacent categories.”
The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities’ featuring Justin Levy. George B. Thomas says, “It’s time to let go of your egos, marketers, because this is not about you. That’s a common thing to say, for sure, but it’s […]
Creating an Influencer Marketing Program [Video]
Influencer marketing is a way brands can promote their products through endorsements or recommendations from influencers and content creators on the internet. Hootsuite has published a new video ‘Creating an Influencer Marketing Program’ featuring information on how to create an Influencer Marketing Program. The Hootsuite team says, “Working with influencers isn’t just hiring them to […]
B2B Influencer Marketing—The Good, the Bad, and the Ugly [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton. George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose […]
Reminder- Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit, March 16 [Webinar]
This is a reminder for the Adweek webinar to be held on March 16, 2023. Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take […]
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