The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships [Guide]
Content Marketing Institute has published ‘The Influencer Identification Guide: Going beyond likes & views to secure quality partnerships’.
The CMI team says, “Likes & followers are often inflated and inaccurate portrayals of a creator’s true influence over audiences. But what if you could base your decisions on more meaningful measurements like the number of active shoppers in their audience, how long viewers spend with their content, or what else their audience watches across platforms?
From upper funnel activations to lower-level conversions, Tubular Labs helps you understand how to choose the right influencer partners in this three step guide to:
- Understand quality viewership over quantity
- Unlock consumer behaviors within a specific audience
- Reach for creators from adjacent categories.”
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