MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Influencer Marketing—The Good, the Bad, and the Ugly’ featuring Mike Allton.

George B. Thomas says, “In the B2B business world, traditional B2C influencers such as models and celebrities aren’t necessarily effective. Businesses have to be much more targeted with their audience and choose influencers accordingly.

“Nano and micro influencers are smaller influencers, they have smaller audiences, but they’re hypertargeted and focused,” Mike explains. “They are talking to CMOs in fintech. They’re really laser-focused on a specific vertical or a tier that you’re trying to reach.”

One thing is certain: You can’t rush the process.”

B2B Influencer Marketing—The Good, the Bad, and the Ugly


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