Conductor Blog contributor AJ Kieffer has published a new article titled ‘SEO for Amazon & the Future of Non-Traditional Search’. In this article, Kieffer highlights how Amazon is rising as the go-to search engine for product searches and how it is gaining on Google in search. He says, “Will Amazon replace Google as the go-to search engine? Not yet. But the e-tailing giant has seen a dramatic rise in search volume in recent years. In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and... [...]

Ahrefs contributor Joshua Hardwick has published a three-step guide to Search Engine Results Pages (SERP). In this guide, Hardwick shares an analysis of paid vs. organic search result and importance of SERP in SEO. He has also highlighted major SEPR features. Hardwick says, “Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. In this guide, you’ll learn: Why SERPs matter for SEOHow to get in the SERPsWhat SERP features there are (and how you can appear in them) Why SERPs matter for SEO Most... [...]

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP. Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update. Oberstein says, “As part of our analysis of Google’s second core update of 2020, I did a bit of a deep-dive into some of the sites impacted by it. While there are any number of things Google is looking for during an update, one thing I did see pointed towards the search... [...]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig. The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into: SERP features and the notion that they are organic The topic layer, what is & why you should care Google’s targeting users via SERP features Plus, we ask if the ranking signal is a thing of the past (relatively speaking)”. What You Didn’t Know About Google’s SERP Features Rank Ranger  [...]

Search Engine Land‘s George Nguyen has published a new video ‘How Google crawls and indexes: a non-technical explanation’ to help you learn how Google considers websites for indexing. He says, “The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple... [...]

Search Engine Results Pages (SERP) are the pages you see in response to your search queries on search engines. SERPs feature rich snippets, paid search results, universal graphs and knowledge graphs. Google continues to make changes to the SERPs for providing better user experience. Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Changing Landscape of Google’s SERPs’ featuring Peter Leshaw. Csutoras says, “For episode 182 of The Search Engine Journal Show, I had the opportunity to interview Peter Leshaw, a seasoned digital marketing... [...]

Publishers, such as IM NewsWatch and other website operators, use Google’s “nofollow” link attribute while linking to a page but they don’t want to imply any type of endorsement, including passing along ranking credit to another page. Google introduced this attribute a decade ago. The company is going to make changes to it in the next month. State of Digital contributor Jodie Harris has published an in-depth article highlighting Google’s new rule on digital marketing and PR. Harris says, “Any link builder who has worked on a digital PR campaign will... [...]

To create long lasting impact on your customer’s minds and influence them your visual content must be well-optimized. Image optimization process can help you to get more traffic to your sites. PPC Hero contributor Alaina Thompson has shared a video ‘Images Are Going To Infiltrate Google Search’ describing the future of images in SEO. Thompson says, “Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our... [...]

Rank Ranger team has published a new podcast episode titled’How Accurate are Google’s Results?’ featuring Jenny Halasz. Talking about this episode, Mordy Oberstein says, “The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP: Is Google living up to the hype? Does it consistently offer clear and nuanced results?How’s that whole BERT thing working out at this point?Where are the gaps in Google’s interpretation skills and what does that mean for your site? Plus, we breakdown how Google uses its... [...]

Google’s BERT (Bidirectional Encoder Representations from Transformers) algorithm update is considered one of the most significant algorithm updates in the recent past. To help you adjust with the new algorithm, Seer Interactive contributor Taylor Hurff has shared five steps to find BERT keywords. Hurff says, “To find new keywords you rank for after BERT and those you stopped ranking for after the update, you’ll need to head over to Google Search Console. You can attempt this same process with SERP tracking tools, but as we mentioned above, they won’t be nearly as comprehensive... [...]