Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021. The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush Get insights on: Why Google decided... [...]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing. Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021. The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date on what’s happening, where it’s happening, and why it’s happening. Regain control over your SERP titles with Cindy Krum, Founder of Mobile Moxie and Mordy Oberstein, Head of Communications at Semrush Get insights on: Why Google decided... [...]

Google continues to update its search engine algorithm to provide a better search experience to its users. Google’s May 2020 Core Update came into effect last month which has brought rank volatility to the SERP. Rank Ranger‘s Mordy Oberstein has published an analysis of Google’s May 2020 Core update. Oberstein says, “As part of our analysis of Google’s second core update of 2020, I did a bit of a deep-dive into some of the sites impacted by it. While there are any number of things Google is looking for during an update, one thing I did see pointed towards the search... [...]

Rank Ranger has published a new episode of In Search podcast episode ‘What You Didn’t Know About Google’s SERP Features’ featuring Kevin Indig. The Rank Ranger team says, “Kevin Indig is here to work your brains with a SERP feature deep dive! We’ll get into: SERP features and the notion that they are organic The topic layer, what is & why you should care Google’s targeting users via SERP features Plus, we ask if the ranking signal is a thing of the past (relatively speaking)”. What You Didn’t Know About Google’s SERP Features Rank Ranger  [...]

Google believes mobile users are being shortchanged by webmasters. Many websites treat mobile as an afterthought and do little to assure that mobile visitors can use the site easily. On April 21, Google will change its search algorithm to reward sites that are “mobile friendly”. If you don’t comply, your site ranking will decline. The sites that are mobile friendly will tend to rise toward the top. Google has a webpage where you can test your site: :  https://developers.google.com/speed/pagespeed/insights/. When we tested IM NewsWatch, it scored high, although there are a few changes we... [...]

A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account. xAd reported high performance for the ads it served, including click-through rates of seven percent for search and .6 percent for display. Breaking it down even further, 37 percent of mobile-local searchers and five percent of mobile-display users took secondary actions, which are post-click activities such as calling businesses and... [...]

Google has now changed back to a similar look for the Google bar from back in November. Google said: “Based on your feedback, we realized there were some elements of the new bar that we could improve, and with that in mind, we're introducing an updated version that we believe will provide a better experience. The new design retains many of the feature changes we made in November that proved popular, including a unified search box and Google+ sharing and notifications across Google. The biggest change is that we've replaced the drop-down Google menu with a consistent and expanded... [...]

A report by local-mobile ad network xAd has shown some very promising numbers for the mobile search and ad market. The US based Q4-2011 data has been collected from mobile sites and apps that run the ads of xAd as well as the related user behavior taken into account. xAd reported high performance for the ads it served, including click-through rates of seven percent for search and .6 percent for display. Breaking it down even further, 37 percent of mobile-local searchers and five percent of mobile-display users took secondary actions, which are post-click activities such as calling businesses and... [...]

Google usually ignores punctuation and mathematical symbols from a query because it doesn't index them. Recently, Google has updated its search results for queries involving punctuation marks and symbols. Searching for the symbol equivalent of a period, comma, carat, percent sign and more symbols now will return search results – though they aren't always exactly relevant. Google started to show results for queries like [.], [,], [:], [;], [#], [%], [@], [^], [)], [~], [|], [“], [<], [$]. When you search for [%], Google shows the results for [percent sign] and that happens irrespective... [...]