Google Search Central has published the latest episode of the ‘Search Off the Record’ podcast titled ‘Trending Now: Stay on Top of Google Search Trends’. The GSC team says, “Take a different approach to analyzing search trends. Instead of finding data for terms and topics you’re interested in, start with rising terms and then narrow down the results to your related terms. Watch along as Daniel Waisberg, Search Advocate at Google, and Hadas Jacobi, Software Engineer, Google Trends, explain how you can stay on top of what’s happening in Google Search.”  [...]

Google Search Central has published a new video ‘Working With Search Console API’. The GSC team says, “Mihai explains how he built tooling to get data from Search Console into Google Sheets and how he automated this process as well as what features he’d like to see coming to the Search Console API.”  [...]

Google Search Central has published a new video ‘Help! Google Search isn’t indexing my pages’. The GSC team says, “Welcome back to SEO Made Easy! In this episode, Search Relations Advocate, Martin Splitt, discusses why Search Console may display some of your website pages as ‘Discovered – currently not indexed’ and what you can do to remedy the issue. Watch along and don’t forget to subscribe for more SEO tips.”  [...]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video answering the question ‘Can Marketers Win Google’s Rigged Search Game?’. The CMI team says, “SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property. While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative... [...]

This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.... [...]

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape. In this session, we’ll dissect the implications of the latest... [...]

Google Search Central has published a new video ‘How does Google see my content?’ explaining how to create content for search engines. The GSC team says, “How do you know if a site is indexed on Google Search? Is there a way to verify how Google Search sees your content? Stay tuned as Martin Splitt discusses tools for optimizing your website’s SEO on Google Search!”    [...]

When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could still rank in Google... [...]

Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users. WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing. She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed: Zero-click searches Quality-based results “Near me” searches Visual local results For... [...]