Colleen Corkery says, “Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search results. Last year, Shopify reported that mobile accounted for 50.3 percent of ecommerce traffic (40.3% mobile, 10% from tablets), beating out computers. The search engine giant stated the change will... [...]
Archive for the 'Google Search Trends' Category
Simon Horton says, “A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it provides, it’s no wonder that more and more businesses are moving towards online retailing. However, launching an eCommerce store is daunting and challenging and selling online is an even more demanding task. You need to optimize your shopping cart for better performance. Besides, it is important to invest time and effort in customer engagement, which is one of the most significant... [...]
Bill Slawski says, “There are many pages on the Web that are filled with data in the form of tables. It’s possible that if you weren’t paying attention you may have missed Google Table Search entirely—it hasn’t gotten a lot of press as far as I can tell. If you include tabular data on the pages of your site, though, you may be able to find tables from your site included in the results from a query in Google Table Search. Imagine that I am looking to buy a new camera lens, except I’m not sure which one to purchase. I’ve heard good things about Nikon lenses,... [...]
DIY Marketers team says, “When it comes to Google and business, it can be a make or break relationship. Being considered an authority site on Google is an all-time priority. But here’s the rub, you can’t BUY authority. You have to earn it. And just think from the perspective of a “searcher” on Google — don’t you want to TRUST the results you get? Of course you do – and what’s the point of creating some illusion of authority if it doesn’t ultimately convert to new customers?“. The Key Ingredients to Google Authority Ranking Success Tweak Your Biz [...]
Derek S. says, “As marketers look to start the new year off on the right foot they must understand how consumers are viewing their ads. IgnitionOne, a provider of digital marketing solutions, has released their latest report which details digital marketing trends and activities from Q4 2014. While the report outlines many interesting trends, one of the most surprising findings was that Yahoo and Bing demonstrated their highest combined percentage of U.S. search spend (26.3 percent versus Google’s 73.7 percent) since 2008. Another interesting finding from the report is that marketers are... [...]
Marcus Tober says, “Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s... [...]
Ayaz Nanji says, “Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics. The analysis was based on data from millions of keyword searches conducted on Google.com in the United States between January and December 2013. The number of results that include Universal Search integrations has steadily increased over time and is up six percentage points from 2012, it found. Below, other key findings from the report“. Google Universal... [...]
The latest post on ‘Mashable’ is titled “You’re Not Crazy: Google Search Results Look a Little Different”. Karissa Bell says, “Google is rolling out a new design of search to desktop users that includes changes to both organic search results and ads to desktop users. The new design removes underlines, increases the font size and, most important, changes the way ads are labeled in search results. The changes appear to be part of a broader redesign of search results Google has been experimenting with since last fall, when it first began rolling out similar changes to search... [...]
The latest article on Business Insider is titled “Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for those words, their promoted accounts will appear at the top of the search results. While the new product is not a threat to Google in size, it is another example of a non-Google company siphoning off search results – and the ad revenue they... [...]
The latest post on ‘Mashable’ is titled “Top 10 Google Search Trends in 2013, According to Google”. Stan Schroeder says, “Google released its annual year-end Zeitgeist report, a list of top global search trends for the year that includes a video overview of the search trends in 2013 and the year’s top 100 searches.Notable deaths highlighted the top trending searches this year around the world. The No. 1 spot went to Nelson Mandela, the South African anti-apartheid hero who died in December. He is followed by actor Paul Walker, who died in a tragic car accident, also in... [...]