Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

On January 17, Google announced an update that will require the sites to offer faster loading on mobile devices. Google’s “Speed Update” will affect pages that deliver the slowest experience to users. Forbes contributor Jayson DeMers has shared five ways to handle Google’s new page speed criteria. DeMers says, “Even though your site probably won’t be affected by the new update, this is a good time to analyze—and improve—your site speed. Even if your efforts don’t result in a higher search ranking, there are many benefits to having a faster site, including: Visitor... [...]

In December 2017, Google updated its search algorithm making several minor changes that might have changed your Google score. Search Engine Journal quoted a Google spokesperson saying, “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy”. If any of your sites have been affected due to these changes, you must have started working to fit into Google’s new criterias. MOZ columnist Dominic Woodman has published a post investigating into Google’s Maccabees update highlighting how some of his own websites... [...]

Google keeps rolling new algorithm changes every now and then. The algorithm changes affect sites in terms of the web rank rise or drop. Marketing Land columnist Kristine Schachinger has shared an in-depth article on how marketers and webmasters should react to the Google algorithm updates. Schachinger says, “You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.” “Activity” means... [...]

Amanda Zantal-Wiener says, “Sometimes, it seems like keeping up with a search engine’s algorithm is like learning a new language. Only, it’s a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet — like there’s no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop. While many marketers make the time to do that — which is great — there are days, weeks, and... [...]

Marcus Miller says, “The UK Intellectual Property Office has announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.” Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm... [...]

Barry Schwartz says, “Google may have made some tweaks to their algorithms this week on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change, but based on the signals I am tracking, there appears to have been an algorithm update that has hit those who undergo more aggressive link building. The update seems to have happened around February 1, 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm — we are unsure. But many of the folks within the “black hat”... [...]

Sophia Bernazzani says, “It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.But how does Google’s algorithm work? And how has it evolved over the course of so many years? We thought you might ask that, so we put together... [...]

Joy Hawkins says, “In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in... [...]

Ryan Shelley says, “The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year.  While most of these updates are small and often aren’t even picked up by users and SEO, every once in a while, Google releases major updates. Over the past two years alone, we’ve seen about nine major updates to the algorithm. The two most recent, “Possum” (released on September 1, 2016) and Penguin 4.0 (released on September 23, 2016) caused a lot of stir in the SEO community. Over my years in the SEO community,... [...]