In December 2017, Google updated its search algorithm making several minor changes that might have changed your Google score. Search Engine Journal quoted a Google spokesperson saying, “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy”.

If any of your sites have been affected due to these changes, you must have started working to fit into Google’s new criterias.

MOZ columnist Dominic Woodman has published a post investigating into Google’s Maccabees update highlighting how some of his own websites were affected after the change.

Woodman says, “I didn’t have access to a lot of sites that were hit by the Maccabees update, but I do have access to a relatively large number of sites, allowing me to try to identify some patterns and work out what was going on. Full disclaimer: This is a relatively large investigation of a single site; it might not generalize out to your own site.

My first point of call was to verify that there weren’t any really obvious issues, the kind which Google hasn’t looked kindly on in the past. This isn’t any sort of official list; it’s more of an internal set of things that I go and check when things go wrong, and badly.

Dodgy links & thin content

I know the site well, so I could rule out dodgy links and serious thin content problems pretty quickly.

(For those of you who’d like some pointers on the kinds of things to check for, follow this link down to the appendix! There’ll be one for each section)”.

An Investigation Into Google’s Maccabees Update


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