‘Google says no algorithm changes in new deal to demote pirated content in UK search results’ – Search Engine Land
Marcus Miller says, “The UK Intellectual Property Office has announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.”
Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm or putting a new one in place. Google explained that the “Voluntary Code of Practice” that was agreed to here will test to make sure the measures both Google and Bing are taking are successful in keeping bad content out of search results.
Google seems to already believe that their algorithms are indeed doing a good job keeping such content out of their search results.
There likely won’t be any significant changes to Google’s search algorithms for this specific agreement”.
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