Five ways to handle Google’s new page speed criteria
On January 17, Google announced an update that will require the sites to offer faster loading on mobile devices. Google’s “Speed Update” will affect pages that deliver the slowest experience to users.
Forbes contributor Jayson DeMers has shared five ways to handle Google’s new page speed criteria.
DeMers says, “Even though your site probably won’t be affected by the new update, this is a good time to analyze—and improve—your site speed. Even if your efforts don’t result in a higher search ranking, there are many benefits to having a faster site, including:
- Visitor retention. Today’s users are demanding. They generally expect a site to load within 2 seconds, and may abandon your site if it takes more than 3 seconds to load. Cutting your load time by even a fraction of a second increases the likelihood that a user will stay on your site after clicking a link.
- Actions and subsequent page visits. A quick-loading site is an inviting site. When users discover that your pages load quickly, with little delay, they’ll be more inclined to visit other pages on your site, and more likely to purchase with you”.
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