Google’s BERT Update – Things You Should Know

BERT (Bidirectional Encoder Representations from Transformers)  is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. BERT will play a significant role in improving conversational search.According to Search Engine Journal, BERT will impact 10% of search queries including organic rankings and featured snippets. To help marketers better understand the BERT update, CMI’s Liam Carnahan has shared an article highlighting seven things about BERT. Carnahan says, “The update, known as BERT, is a good thing for SEO... [...]