Dan Barker says, “I am in a slightly odd position when it comes to Britain’s exit from the European Union. Among the various roles I currently hold, most will be strongly impacted by Brexit in one way or another: – I am an independent consultant, and have worked with numerous ecommerce companies across Europe & the world (as well as publishers, tech startups, etc). – I’ve had a couple of specific projects that focused on helping companies to meet the requirements of new EU directives. – I am also CMO of a multinational ecommerce business based in Germany, where... [...]

Ayaz Nanji says, “Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. The report was based on data from a survey conducted in 2015 among 1,000 mobile and desktop users age 18-65. One-fourth of respondents say unexpected shipping costs have stopped them from completing the purchase process when shopping online. And 22% say having to create a new account on a website/app has been a barrier. Some 10% of online shoppers say they sometimes add products to carts with the sole intention of getting... [...]

Lindsay Kolowich says, “In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren’t fully optimized for mobile in mobile search results. A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets. Since then, the number of consumers researching and buying on their mobile devices has only increased. Global mobile commerce now makes up 34% of all ecommerce transactions around... [...]

Jayson DeMers says, “Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages. But SEO (and e-commerce in general) is always evolving. New technologies, new insights and new best practices emerge on a regular basis, and the best e-commerce webmasters are jumping on these changes to stay ahead of the competition. Below, I’ve compiled a list of seven... [...]

Joshua Sophy says, “If you’ve been dawdling capitalizing on the ecommerce movement, you’re not alone as a small business owner. New data from SurePayroll’s monthly Small Business Scorecard shows that only 26 percent of small businesses have an ecommerce site or even use their website in any way to conduct sales. Considering the push for small businesses to create an ecommerce and/or mobile site as a way to connect with customers, this paltry number is a bit surprising. Again, 74 percent of small businesses surveyed by SurePayroll don’t have an ecommerce-enabled website. How could... [...]

Daniel Burstein says, “Snapchat. Mobile marketing. Virtual reality. Marketing automation. As marketers, we have a tendency to focus on the newest, buzziest, most-hyped ideas and look at the giants whose shoulders upon which our industry stands. Claude Hopkins lived far before any of these buzzy terms. Even before TV commercials. He’s one of the most influential advertising professionals in history, yet many modern marketers have probably never heard of him. After all, his seminal work – Scientific Advertising – was published almost 100 years ago. Hopkins’ career resided in a sweet... [...]

Khalid Saleh says, “Your website’s copy is far more important than you realize. Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy. Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives. Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout... [...]

Thomas Smale says, “In 2015, overall web sales across Europe were up 12.6 percent. For the United States, results were the same: The same study found that web sales here in 2015 grew by 14.6 percent. Clearly, consumers in multiple countries are shopping online more often, and that’s a trend we can expect to continue. It’s also good news for anyone with an ecommerce site or looking to launch and grow one in the future. Today, launching an ecommerce site has become easier. Companies have emerged that offer a complete ecommerce software package deal, allowing you to choose a business... [...]

Liva LaMontagne says, “Traditionally, brick-and-mortar stores have displayed their products in their windows, enticing passers-by to come in and learn more, perhaps meet and talk with the owner and other shoppers, and, ultimately, fill their shopping baskets and purchase the goods. Today’s digital stores (ecommerce websites) are striving to achieve the same goals as their brick-and-mortar counterpbrick-and-mortararts, with varying scopes of products ranging from unprecedented breadth (e.g., Amazon) to narrow specialization (e.g., your local cupcake bakery). Though ecommerce stores come... [...]

Steven Wright says, “Open The Door To Sales Enablement Success After seven months as a Forrester research analyst, with scores of vendor briefings and customer inquiries under my belt, I’ve seen certain patterns to unlocking sales enablement success emerge. Five Keys To Sales Enablement Automation Success brings together lessons learned from vendors and practitioners to show where B2B marketers should focus their attention. Some considerations to keep in mind – especially when it comes to content: Design content for conversation. B2B marketers naturally focus on outwardly focused... [...]