The latest ‘Econsultancy’ blog post is titled “What makes great ecommerce product page copy?”. Graham Charlton says, “Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer’s descriptions on their pages.  Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive. It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions”. What... [...]

The latest ‘Econsultancy’ blog post is titled “Understanding the traits of online shoppers to drive conversions”. Ian McCaig says, “Research has identified that just over 1% of anecommerce site’s users contribute 40% of its revenue. By analysing 950m page views from more than 123m website visits, the research found that whilst this 1.06% of total visitors generate four tenths of a site’s income, there are a further 20% of site visitors who will visit regularly, but never make a purchase. So what are the traits of these very different consumers and how can you... [...]

Venturebeat.com reports that 250 merchants have banded together to accept Bitcoin this Black Friday. Participating companies include OK Cupid, CheapAir.com, Humble Bundle, GOOD Magazine, CityWineCellar, Shave like Dad, and Exohosting, which is offering 35 percent off web hosting when you pay with Bitcoin. The article points out that this approach reduces their costs and allows them to reduce prices slightly. To read the full article: Bitcoin Black Friday: 250 retailers band together to accept Bitcoin (and fight payment fees).  [...]