Ayaz Nanji says, “E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics. The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows: —Exclusive email-only offers (99%) —Cart recovery emails (98%) —Product status change emails (93%) —Offers... [...]

Ben Davis says, “Colour plays an important part in web design and ecommerce. From little UX quirks and best practice, to stylish branding and aesthetics, I’ve rounded up 23 uses for colour in ecommerce. 1. Virgin America – green for validated fields Let’s start with something simple but beautiful. Upon validating my data entry, Virgin America turns each field green. Purple is also used to highlight a field that hasn’t been completed yet, as I click into it”. 23 clever uses for colour in ecommerce UX Econsultancy  [...]

Mike Sands says, “It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and technologies locked in for the critical period that will drive nearly 20 percent of annual retail industry sales. What should retailers plan in 2016? Forecasts so far offer some not-so-great news and some good news. The unfortunate news is that total retail holiday sales are expected to be virtually flat this year, increasing just 1.8 percent, according to eMarketer predictions. The good news for digital marketers is that e-commerce sales are... [...]

Brett Ingram/b and Mo Latif have announced eCom Profit Machine. This is a software tool that makes Amazon the key to your business future success. You can use this software to create a professional, fully-functional eCommerce store that uses Amazon to take care of payments, order fulfillment, shipping and handling. Your store is complete with products, product images, product descriptions, product videos and real customer reviews. And the whole site can be ready to start selling today.because the system is easy, fast, and not technically challenging. Besides that, with eCom Profit Machine, it is... [...]

Patricio Robles says, “There’s a real debate to be had as to whether retailers’ omni-channel hopes are realistic or delusional. But for retailers clinging to the idea that there will always be a place for physical stores, click-and-collect capabilities are often touted as evidence that a brick and mortar presence still offers advantages. New data, however, suggests that click and collect might not be as important as some retailers believe. According to a new study based on survey data of nearly 12,000 online buyers in the US and Canada conducted by Bizrate Insights, which is owned... [...]

Brett Ingram/b and Mo Latif have just announced eCom Profit Machine. This is a tool to make Amazon the key to your business future. You can use this software to create a professional, fully-functional eCommerce store that takes care of payments, order fulfillment, shipping and handling. You store is complete with products, product images, product descriptions, product videos and real customer reviews. And the whole site can be ready to sell today.because the systen is easy, fast, and not technical. Besides that, with eCom Profit Machine, it is exciting and fun to start your own eCommerce business.... [...]

Samir Kazi says, “To understand e-commerce in India, we have to understand the variable factors – mobile telephony, internet and the love for shopping. The average Indian loves to shop. With festivals almost every month, there is a plethora of things needed to buy, and gifts to be sent. With the emergence of the internet, accessibility and speed gained prominence. In addition to this, the burgeoning of mobile telephony which according to TRAI, just touched the 1 billion subscriber base; and now with smart phones, and internet access through 4G e-commerce sites have gained prominence... [...]

Brat Mroz says, “In the world of luxury clothing brands, there are two that stand out: Burberry and Hermes. Both brands are longstanding international status symbols at the forefront of the fashion industry – each featuring distinct and exceptional product lines. But where they differ greatly is in their digital commerce offerings. Burberry is a luxury brand that really gets it right. The brand’s digital experience is perfectly aligned with its image and persona – creating a sleek, chic, modern and cool feel. The couture brand uses bold visuals throughout its site, with a dynamic... [...]

Alexander Paluch says, “Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play Like Every Day Is A Holiday” panel at SMX Advanced featured tips and advice from three PPC veterans: Ann Stanley, Todd Bowman, and Mona Elesseily. Ann Stanley: Shopping ads, buy buttons, social commerce & remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of... [...]

AJ Agrawal says, “Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of where you stand on the issue, you should learn about the value SEO has for boosting your ecommerce business. Here are the main ecommerce SEO trends that have emerged this year for successful entrepreneurs to take advantage of. 1. Off-the-shelf SEO is improving. Previously, the only SEO product you used was one tailored to you. Anything else... [...]