Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Tim Allen says, “Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience. And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better... [...]

Christopher Jan Benitez says, “Looking for tips to improve your sales? Many guides splashed online use examples of successful brands that do marketing right. However, sometimes the best lessons are learned through failures. Boo.com, for instance, had opened the eyes of many digital marketers when they closed their doors back in 2000. This promising company aimed to be the biggest online retailer for sportswear and prestigious brand leisure. Although their idea was nothing short of revolutionary at the time, Boo.com failed to answer the fundamental questions that define a company’s profit... [...]

Sneha Banerjee says, “Getting the masterstroke in e-commerce is not an easy task, especially when you switch from selling jewellery to bespoke menswear. But Vidya Nataraj believes that the end product doesn’t matter unless it is close to retail. Vidya brings a decade of diverse experience in e-commerce, strategy, operations, sourcing, and finance. She worked for her family business for LandmarkGroup for 4 years before it ultimately got sold to the Tata Group. “I headed the music division before we sold out to the Tata Group,” she says. She is co-founder of Bluestone.com, an online... [...]

Barry Levine says, “Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns and plan accordingly. The new Industry Forecaster is available in the premium version of its True Reach video benchmarking and planning platform, which tracks viewings, shares and other performance measures of video content or video ads released by more than 7000 brands in 240 industry verticals on the web or in apps. The company said the new capability is the “first predictive video analytics tool for media planning.” It extrapolates... [...]

David Wither says, “eCommerce is much more than just another digital trend. 83% of people have adopted the convenience of online shopping, a figure that is set to grow. It’s becoming a part of our lives and despite the hesitation of less tech-savvy generations, there are still massive opportunities to succeed in the era of click-based convenience. This has caused a real gold rush as anyone with something to sell and an internet connection has flocked to the world of eCommerce with the hope of making it work. While there are some people who have found a working formula, the fact is that... [...]

Matt McGee says, “Almost three out of every four e-commerce dollars spent by US consumers on July 12 were spent with Amazon. You may recognize that date as Amazon’s second Prime Day, and this new data from Slice Intelligence supports Amazon’s own claims that Prime Day 2016 was its “biggest day ever.” Using its panel of more than four million online shoppers and tracking about 400 online retailers (including all of the major players), Slice estimated Tuesday that Amazon owned 74 percent of all US consumer e-commerce on Prime Day — that’s almost double its normal 38-percent market... [...]

Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]

Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]

Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way. And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next. These buttons are used when the time comes for your customer to take action. Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another. These buttons can serve many different purposes, but they all have one thing in common: getting... [...]