Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing!

Today’s Average Store

Stores are different across industries, markets, and countries, so we’re going to work with averages from different studies to help create our baseline.

Average Ecommerce Store’s Order Value: $78.00

Recently, there has been a huge focus on growing an ecommerce store’s revenue. While this looks good on paper, you need to dig deeper than just revenue numbers. You need to look at the profit you are keeping from each sale. You may be saying “This is pretty obvious!” yet big companies fall into this trap of chasing revenue without regards to profit all the time”.

Take Your Online Store from Average to Elite with Retention Marketing

HubSpot

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