5 Tips to Optimize Ecommerce Campaigns
Your online campaigns directly affect the ecommerce performance. Right ecommerce campaigns can help you drive more sales online.
Entrepreneur writer Rocco Baldassarre has shared five tips to help marketers optimize their ecommerce campaigns.
On importance of tagging everything, Baldassarre says, “Tag everything you can, including campaigns, sources, mediums and terms. By tagging all that you can, you can perform a deeper analysis of what triggers the assisted conversions. Tagging ads adds additional values in the URL but does not change the URL destination. On Facebook and Bing, these are called UTM parameters. Google uses auto tagging. Tags allow you to see what exactly the user clicked on, whether that be an ad that led to our product page, contact or any other page”.
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