In 2016, eMarketer predicted that global ecommerce retail sales will reach $4 trillion by 2020, accounting for 14.6% of all consumer retail spending. With emerging new ecommerce platforms, this target might be achieved in near future. The Econsultancy team, after its interaction with client-side marketers, has shared the five major concerns of the ecommerce managers in this year. Jeff Rajeck says, “At the Ecommerce table, chaired by Ajay Shankar, Head of Ecommerce, Essilor, ecommerce managers told us their main concerns for the coming year, five of which are summarized below. 1) Brand.com... [...]

The ecommerce landscape has been evolving from the era of desktops to the new app driven world. We are almost done with the 2017 and are on edge of the 2018. The new year may bring new ecommerce trends soon. Econsultancy columnist Nikki Gilliland has compiled six ecommerce trends to watch in 2018. Gilliland says, “Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018. Don’t forget to check out these additional resources to learn more: Ecommerce Best Practice Guide Ecommerce Training Better delivery... [...]

According to a Statista research,  in 2016 1.61 billion people worldwide purchased goods online and global e-retail sales amounted to 1.9 trillion U.S. dollars. The same research states that e-retail sales will reach 4.06 trillion U.S. dollars by 2020. We are yet to hear the numbers for this year but they are going to be spectacular for sure. Econsultancy columnist Nikki Gilliland has compiled six biggest ecommerce trends of 2017 to help marketers plan their 2018 efforts. Gilliland says, ” It’s time to take a look back at the biggest ecommerce trends of the past year, with insight... [...]

An eMarketer report has predicted that China’s cross-border ecommerce spending will reach $100 billion in 2017. More findings Average spend per cross-border digital buyer will be $882 23% digital buyers in China will make at least one cross-border purchase via internet eMarketer’s senior forecasting analyst Shelleen Shum says, “The factors fueling the trend toward greater cross-border shopping are nothing new, as the average Chinese consumer is now more tech savvy, more exposed to foreign brands through overseas travel and the internet and, crucially, more willing to spend”. Cross-Border... [...]

China is heading high in terms of ecommerce spends with Alibaba leading the wagon. It is natural that marketers and brands turn towards China after observing these trends. To help them learn more about the China’s ecommerce economy, Econsultancy columnist Jeff Rajeck has shared five facts about it. Rajeck says, “First off, Western brands need to know that China has different digital service providers than the West. Google and Facebook are blocked in China and the big ecommerce players are Tmall and JD, not Amazon. But besides that, Western brands must realize that China has a highly... [...]

We were just notified about the new FashStore theme being launched today by Astroblu It’s worth taking a look at it before the price goes up. This theme offers a solution for any merchant with an online presence. Whether the site is the only place you sell or you have an off-line store you are using your site to promote, this new theme offers advantages that you should consider. Either way, it can meet your needs. FashStore is: ► Among the fastest loading WP themes available ► 100% Mobile Responsive ► SEO Optimized ► Ready to use with minimal setup ► Already loaded with Google Analytics Besides... [...]

The global basket abandonment rate is 76.9% which makes the ecommerce brands worry. Most brands try various tactics to solve the basket abandonment issues and improve their sales with one or the other tactics. Econsultancy columnist Nikki Gilliland has shared five reasons why buyers abandon the baskets while shopping and has offered some tips to reducement abandonment. Gilliland says, “How to reduce this is just one of the topics discussed in Econsultancy’s Ecommerce Best Practice guide, which also delves into other important areas of ecommerce such as search data and landing page design. Feeling... [...]

Forrester is hosting a webinar on ‘State Of Global Online Retailing In 2017’ on Tuesday, October 31, 2017. The webinar will present an overview of the state of global online retailing in 2017. The Forrester team says, “eCommerce is on retailers’ agendas worldwide, with a goal to incorporate into a greater global retail strategy. Learn how to better target the growing sophistication of buyers through an understanding of consumer behaviors and market trends. The webinar provides examples and references from Forrester’s research data with time allowed at the end for you to... [...]

Black Friday is just a days away and marketers are in the process of planning better strategies to attract more customers and earn more business this year. Econsultancy in its Ask The Expert column has answered five important questions dealing with Black Friday. Ben Davis says, “We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine. Why not take the time to have a leisurely read through the whole post. Or, if you’re in a hurry, you can jump straight to an individual question using the links below.  Do you expect... [...]

Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]