What an ecommerce site requires is traffic and blogging is a proven formula to boost traffic. With quality posting on your blog you can direct the visitors to your ecommerce platform.

Copyblogger columnist Chris Garrett has published an article on how to boost profitability of an ecommerce site with blogging. He has also shared eight steps to get started in this direction.

On using blogs to spread awareness about your ecommerce site, Garrett says, “One of the primary reasons you should write blog posts is to raise awareness of what you sell.

Each article you write is like a friendly interaction with a salesperson about your store. Your blog offers opportunities for people to find your products and ultimately add them to their shopping carts.

It doesn’t end there, though. Blog articles offer another way for you to get social shares to your website, amplifying your reach.

While someone might not share an individual product, the same person might be willing to share your article that mentions the product (more on why later in this post)”.

How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)


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