Achieve success on Amazon with these strategies
Entrepreneur contributor David Meltzer has shared three branding secrets that can help retailers achieve e-commerce success on Amazon.
Meltzer says, “What is important to consumers today? They value visibility, quality, trust, credibility and customer experience. Today’s consumers care more than ever about where they invest their dollar; they are picky. Most people will choose a brand they trust over a lower priced item from a brand they don’t know or don’t trust. That’s why your brand is one of your most valuable assets as a business owner.
Without branding, companies selling products can only compete on price. You will be forced to compete with big brands by decreasing your profit margins. Even at that lower price, your product may not sell. Shoppers reward authentic and credible brands by choosing their products over the other options, regardless of price.
So, beyond pricing, what are the steps create a brand on Amazon?
Secret 1: Brand names are important (to an extent).
A lot of businesses and companies spend a lot of time, energy and money trying to come up with the perfect name. But, here is the thing — brand names are not inherently good by themselves”.
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