Summer is the time when it is tough to keep customers coming to your e-commerce store as in this season most people like to walk out and shop.

Entrepreneur contributor Syed Balkhi has shared five e-commerce trends that you need to observe for this summer season for improving your sales.

Balkhi says, “Start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months:

The rise of micro-influencer marketing

People always hesitate to spend money on a product they’ve never heard of. This is the main reason why direct marketing often fails. People don’t realize the usefulness of a product until it’s shown to them; this applies especially to millennials. That’s why influencer marketing works wonders.

According to a survey described in Medium, 30 percent of consumers polled said they were more likely to buy a product recommended by a blogger. They said they actually valued those bloggers’ opinions more than the those of celebrities.

Leveraging these micro and niche influencers and bloggers is the latest trend in ecommerce marketing. It’s much easier and more cost-effective than traditional onlinemarketing techniques”.

It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

Entrepreneur

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