Key advantages of Big Data and IoT in e-commerce
Big Data, Virtual Reality and Internet of Things (IoT) are becoming the change makers for the e-commerce brands. These technologies help them offer a personalized experience.
ReadWrite’s Roberta Rottigni has shared major advantages of Big Data and IoT for the e-commerce brands and the users.
Rottigni says, “A countless number of e-commerce platforms have taken advantage of the outstanding power of big data for products recommendations and other targeted marketing purposes. Seasonal personalization, for example, is another really powerful targeted marketing strategy. The idea behind it is, again, the analysis of customers’ browsing history and past behavior, but this time the seasonal element comes into play. Seasons and holidays are taken into account by the recommendation algorithms in order to maximize the effectiveness of these recommendations. Customers behavior changes during specific times of the year and well-tuned algorithms can recognize these changes. During the winter holiday season, for example, users tend to buy gifts for other people, rather than purchasing products for themselves – recommendations are thus shifted to feature products that are popular during the holiday season.
Data is also key when it comes to taking products recommendations a step further. This means that users historical shopping habits don’t simply allow e-commerce platforms to recommend similar products but also provide them with the ability to make predictive offers for what online shoppers might want and need”.
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