‘Ecommerce technology is failing to meet merchant needs: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”.
Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce.
These deficiencies, coupled with difficulties with integration, have led many merchants to replatform, according to Econsultancy’s first survey-basedTechnology for Ecommerce Report.
The reports, carried out in association with Neoworks, shows that only a minority of respondents say their technology performs well across each of the key functionality requirements“.
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