Machine learning helps you interprete the data and take required action to get new customers and serve the existing ones.AdWeek contributor Jay Seideman has shared four ways you can use to improve your brand performance.Seideman says, “Machine learning can empower brands to make smarter ad buys to reach beyond the device. Finding customers where they are requires a diverse set of accurate data signals combined with sophisticated targeting and modeling capabilities. Successful brands know how to distinguish unique value from the buzz surrounding machine learning and use data to deliver exceptional... (Read More ...)
Category Name: Machine learning trends Impact of deep learning on marketing automation
Marketing automation is the key to enhancing your organization’s performance in terms of expansion of reach and enhancement of the sales.In enhancing the marketing automation process, deep learning can play a vital role. Deep learning is part of machine learning methods based on learning data representations, as opposed to task-specific algorithms.Entrepreneur contributor Reshu Rathi has shared three examples of how deep learning affects the marketing automation process.Rathi says, “Here are three examples of how deep learning in marketing automation is making marketers’ life... (Read More ...)
HubSpot’s Guide to Machine Learning vs. Deep Learning
HubSpot has published a free guide to Machine Learning vs. Deep Learning. It offers clarity about these two forms and their applications.Marc Fischer says, “The business world often uses the terms machine learning, deep learning, and artificial intelligence as interchangeable buzzwords. The problem? Each is uniquely different from its siblings. With so much terminology describing different pieces of the same AI puzzle, it’s easy to misunderstand various components.AI has been around for decades in business and government, but it’s still a relatively new addition to many sectors. The... (Read More ...)
Analyzing the impact of algorithms on marketing
Machine learning has become an in thing now. It has been deeply rooted into almost all the facets of business and marketing is not an exception.AdWeek contributor John Piccone has shared an informative article on how the algorithms have added a scientific twist to the marketing domain.Piccone says, “Since the advent of digital advertising, machines have been collecting an unfathomable amount of data points about customers and their digital journey. Unfortunately for advertisers, many of these have become media metrics that are masquerading as media measurements. Clicks, likes and swipes... (Read More ...)
‘Digital Shift Q3 2018’ Webinar July 5
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5.The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.We make it simple for you to keep track of the key developments in digital technology... (Read More ...)
‘Artificial Intelligence and Machine Learning’ Webinar 2.00 am EST
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST.The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”.Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.Key points... (Read More ...)
‘Digital Shift Q3 2018’ Webinar July 5
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5.The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.We make it simple for you to keep track of the key developments in digital technology... (Read More ...)
Seven ways to improve your business with machine learning
Machine Learning (ML) gives your business an edge as it enables you to offer an automated experience to your customers. ML has played an instrumental role in allowing to use the technologies such as chatbots and analytic tools.ReadWrite columnist Bart Schachter has shared seven ways Machine Learning can empower your business.Schachter says, “From machine learning, a whole new world of concepts has developed, including supervised learning and unsupervised learning, as well as algorithm development to build robots, Internet of Things devices, chatbots, analytics tools, and more. Here are... (Read More ...)
Five steps to use AI and machine learning for marketing
Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online.Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts.Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind.As this is such a nascent area, it serves to begin... (Read More ...)
‘Artificial Intelligence and Machine Learning’ Webinar June 28
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST.The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”.Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.Key points... (Read More ...)
Forbes on how machine learning is reshaping online search
The Forbes contributor Jayson DeMers has shared an article highlighting how machine learning is reshaping online search.DeMers says, “Right now, the only known machine learning-based part of Google’s algorithm is RankBrain, an update from 2015 designed to work in conjunction with Hummingbird. In case you aren’t familiar with Hummingbird, it’s the update from 2013 that improved Google’s ability to identify the semantic context for user queries, rather than merely identifying the specific keywords and phrases found within those queries. In other words, it enables Google to understand... (Read More ...)
Tips to improve your conversion rate with machine learning
AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate.Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning.Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources.One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... (Read More ...)
Impact of deep learning on marketing automation
Marketing automation is the key to enhancing your organization’s performance in terms of expansion of reach and enhancement of the sales.In enhancing the marketing automation process, deep learning can play a vital role. Deep learning is part of machine learning methods based on learning data representations, as opposed to task-specific algorithms.Entrepreneur contributor Reshu Rathi has shared three examples of how deep learning affects the marketing automation process.Rathi says, “Here are three examples of how deep learning in marketing automation is making marketers’ life... (Read More ...)
HubSpot’s Guide to Machine Learning vs. Deep Learning
HubSpot has published a free guide to Machine Learning vs. Deep Learning. It offers clarity about these two forms and their applications.Marc Fischer says, “The business world often uses the terms machine learning, deep learning, and artificial intelligence as interchangeable buzzwords. The problem? Each is uniquely different from its siblings. With so much terminology describing different pieces of the same AI puzzle, it’s easy to misunderstand various components.AI has been around for decades in business and government, but it’s still a relatively new addition to many sectors. The... (Read More ...)
Analyzing the impact of algorithms on marketing
Machine learning has become an in thing now. It has been deeply rooted into almost all the facets of business and marketing is not an exception.AdWeek contributor John Piccone has shared an informative article on how the algorithms have added a scientific twist to the marketing domain.Piccone says, “Since the advent of digital advertising, machines have been collecting an unfathomable amount of data points about customers and their digital journey. Unfortunately for advertisers, many of these have become media metrics that are masquerading as media measurements. Clicks, likes and swipes... (Read More ...)
‘Digital Shift Q3 2018’ Webinar July 5
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5.The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.We make it simple for you to keep track of the key developments in digital technology... (Read More ...)
‘Artificial Intelligence and Machine Learning’ Webinar 2.00 am EST
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST.The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”.Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.Key points... (Read More ...)
‘Digital Shift Q3 2018’ Webinar July 5
Econsultancy is hosting a webinar on ‘Digital Shift Q3 2018’ on Thursday, July 5.The Econsultancy team says, “Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about.Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.We make it simple for you to keep track of the key developments in digital technology... (Read More ...)
Seven ways to improve your business with machine learning
Machine Learning (ML) gives your business an edge as it enables you to offer an automated experience to your customers. ML has played an instrumental role in allowing to use the technologies such as chatbots and analytic tools.ReadWrite columnist Bart Schachter has shared seven ways Machine Learning can empower your business.Schachter says, “From machine learning, a whole new world of concepts has developed, including supervised learning and unsupervised learning, as well as algorithm development to build robots, Internet of Things devices, chatbots, analytics tools, and more. Here are... (Read More ...)
Five steps to use AI and machine learning for marketing
Machine learning and Artificial Intelligence (AI) help you better interpret the data and offer a better personalized experience to your customers online.Business 2 Community contributor Jim Sterne has shared five steps to help marketers start using machine learning and AI for their marketing efforts.Sterne says, “Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind.As this is such a nascent area, it serves to begin... (Read More ...)
‘Artificial Intelligence and Machine Learning’ Webinar June 28
Econsultancy is hosting a webinar on ‘Artificial Intelligence and Machine Learning’ on Thursday, June 28 at 2.00 am EST.The Econsultancy team says, “Our June webinar will examine Artificial Intelligence and Machine Learning and how it relates to modern marketing, drawing on key insights from Econsultancy’s upcoming report titled: “A Marketer’s Guide to Artificial Intelligence and Machine Learning”.Artificial intelligence has begun to change how we market and who we market to so it will be essential for marketers to understand the implications.Key points... (Read More ...)
Forbes on how machine learning is reshaping online search
The Forbes contributor Jayson DeMers has shared an article highlighting how machine learning is reshaping online search.DeMers says, “Right now, the only known machine learning-based part of Google’s algorithm is RankBrain, an update from 2015 designed to work in conjunction with Hummingbird. In case you aren’t familiar with Hummingbird, it’s the update from 2013 that improved Google’s ability to identify the semantic context for user queries, rather than merely identifying the specific keywords and phrases found within those queries. In other words, it enables Google to understand... (Read More ...)
Tips to improve your conversion rate with machine learning
AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate.Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning.Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources.One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... (Read More ...)