Return To Home Page
Main Site Navigation
Search This Site
Thursday, March 4, 2021

Archive for the 'Machine learning trends' Category

Forbes on how machine learning is reshaping online search

The Forbes contributor Jayson DeMers has shared an article highlighting how machine learning is reshaping online search. DeMers says, “Right now, the only known machine learning-based part of Google’s algorithm is RankBrain, an update from 2015 designed to work in conjunction with Hummingbird. In case you aren’t familiar with Hummingbird, it’s the update from 2013 that improved Google’s ability to identify the semantic context for user queries, rather than merely identifying the specific keywords and phrases found within those queries. In other words, it enables Google to understand... [...]

Tips to improve your conversion rate with machine learning

AI-powered machine learning can help you better understand the movements and behaviour of your visitors and help you offer the right products and services. It can also play a pivotal role in boosting your conversion rate. Econsultancy columnist Matt Lacey has published an article to help marketers improve conversion rates using machine learning. Lacey says, “84 Per cent of marketing organisations are using machine learning, according to industry sources. One of the most notable areas where machine learning is burgeoning and delivering fast-paced impact is improving conversion and it’s... [...]

Case: Improving customer service using artificial intelligence and machine learning

Artificial intelligence (AI) and machine learning have come out as a book for the marketing professionals enabling them to offer an advanced interactive environment to their customers. Also these technologies are contributing to the customer service. Entrepreneur contributor Brian Hughes as shared a case on how Canada’s leading airline used these new digital tools to enhance its customer experience. On how the integration of AI and machine learning results into automatic insights, Hughes says, “In an enterprise environment, concepts like AI and machine learning are usually small... [...]

Upwork highlights machine learning and AI marketing trends for 2018

Machine learning and artificial intelligence are expected to take our marketing efforts to new heights in the coming days. Michael Brenner, author of The Content Formula and the CEO of Marketing Insider Group, has highlighted five machine learning and artificial intelligence marketing trends for 2018. Brenner says, “From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from... [...]