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Thursday, January 20, 2022

Archive for the 'Facebook News' Category

F8 Developer Conference: summary of major announcements

Marketing Land columnist Amy Gesenhues has summarized Facebook’s announcement at the F8 Developer Conference. says, “Here’s the full list of announcements made by Facebook during the two-day conference: Clear history Facebook will be rolling out a clear history tool that will allow users to clear their browsing history on the platform. Zuckerberg called it the kind of control his company believes users should have, but only after noting that it may diminish a user’s Facebook experience. Watch Party Watch Party is a video tool that lets multiple users watch the same video simultaneously... [...]

New Facebook analytics features announced

Facebook has announced new analytics features including omni-channel reporting tool Journeys, more automated insights, and a Facebook Analytics mobile app. The new features are aimed at helping brands grow with the analytics. Talking about the Analytics app, Josh Twist says, “These days businesses are increasingly on the go: 87% of depend to some extent on their employees to access mobile business apps from their personal devices (Source: Syntonic 2016 Employer Report: BYOD Usage in the Enterprise.” Survey among 409 CEO, CFO, and CIS leaders of US companies with 100+ employees. 2016.) That’s... [...]

Facebook faces defamation lawsuit

Techchrunch has reported that Facebook is facing a defamation lawsuit over fake advertisements from a consumer advice personality Martin Lewis. According to Lewis, Facebook could not stop fake ads despite repeat complaints. Lewis has been quoted saying, “I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them,... [...]

Find out if Facebook leak affected you

TechTalk’s Kayla Elliott has published an informative article that can help you find out if the Facebook data leak issue has affected you in any ways. Elliott says, “There are speculations that by segmenting the content shown to different Facebook users based on their personal information, their perceptions of the election candidates were impaired.  Therefore, theoretically this may have made voters vote a different way than had they never been shown the information segmented based on their personal information.  Due to those concerns, some reporting outlets believe the U.S. election... [...]

Everything you should know about Facebook’s updated Business Tools Terms

Marketing Land columnist Greg Finn has shared an analysis of the Facebook’s updated Business Tools Terms to help marketers cope with the GDPR as it comes into effect from May 25, 2018. Finn says, “As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed... [...]

Facebook: Verification compulsory for creators of Pages with large following

Facebook has announced further requirements to avoid misuse of its services. The company has made verification compulsory for creators and managers of Facebook Pages with large following. They will not be able to post on their pages until verification is done. The company has announced that the political ads will be clearly labelled as “Political Ad”. Talking about more changes in the Facebook ads, Rob Goldman, VP, Ads and Alex Himel, VP, Local & Pages say, “We’re also investing in artificial intelligence and adding more people to help find advertisers that should have gone... [...]

Facebook updates News Fee content policy

Facebook has made addition to the News Feed its users see. The new feed will show two additional pieces along with the present content. The site will show the following: More From This Publisher, which will give people a quick snapshot of the other recent stories posted by the publisher Shared By Friends, which will show people any of their friends who have shared the article. Talking about other improvement efforts, Facebook’s Taylor Hughes says, “We’re also starting a test to see whether people find it easier to evaluate the credibility of an article when we provide more information... [...]

Things you should know about Facebook’s third-party targeting data

Marketing Land has reported that Facebook us removing third-party targeting data due to scrutiny and regulatory pressure. Ginny Marvin has shared more details and a piece of advice for marketers. On why Facebook is out data partners, Marvin says, “There are a couple of things going on that Facebook addressed in an email to advertising partners on Thursday. One is the Cambridge Analytica scandal that has put Facebook in the crosshairs of just about every stakeholder group but advertisers so far. Last week, the company announced some new limits to the user data that apps can access as... [...]

Facebook to cut advertiser data access [HubSpot]

HubSpot has reported that Facebook is planning to limit the data available to the advertisers. On how this data access limits will affect marketers, HubSpot’s Amanda Zantal-Wiener says, “How much do advertisers stand to lose from these changes? Well, that depends who you ask. When I first tweeted this news after it broke last night, one of my followers suggested that he’d be losing a major source of information for his work. The extent of the setback to marketers and advertisers also depends on the industry — those who depend on a consumer’s shopping habits and history,... [...]

Facebook’s privacy tools to be easily accessible

Facebook has announced that it is going to make the privacy tools easy to find so that users can access and make necessary changes to it. On these changes, the Facebook team says, “We’ve redesigned our entire settings menu on mobile devices from top to bottom to make things easier to find. Instead of having settings spread across nearly 20 different screens, they’re now accessible from a single place. We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps”. It’s Time to Make Our Privacy Tools Easier to Find Facebook  [...]