Facebook has announced new ad limits for the advertisers.

According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”

Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy.

Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of them is delivered less frequently and this means fewer ads exit the learning phase.

The learning phase is the period of time it takes for Facebook’s ad delivery system to figure out the best people and places to show your ads – a technology that relies on machine learning. So by running too many ads, you limit Facebook’s ability to deliver them to the most effective audience and this does two things:

  1. It limits the performance of your ads
  2. It limits the quality of Facebook’s delivery”.

Facebook ads limit – how does it affect your advertising strategy?

Vertical Leap

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