Facebook has announced new ad limits for the advertisers.

According to Facebook: “When an advertiser runs too many ads at once, each ad delivers less often. This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”

Vertical Leap’s Mihai Serban has published an article highlighting the impact of Facebook’s new ad limits on your advertising strategy.

Serban says, “The reason behind the Facebook ads limit is purely technical. The search giant says that once an advertiser runs too many ads, each of them is delivered less frequently and this means fewer ads exit the learning phase.

The learning phase is the period of time it takes for Facebook’s ad delivery system to figure out the best people and places to show your ads – a technology that relies on machine learning. So by running too many ads, you limit Facebook’s ability to deliver them to the most effective audience and this does two things:

  1. It limits the performance of your ads
  2. It limits the quality of Facebook’s delivery”.

Facebook ads limit – how does it affect your advertising strategy?

Vertical Leap


You May Also Like These Topics...

How to Get Facebook Ads Working for You in 2023 [Podcast]

Social Media Examiner has published a new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’. Michael Stelzner says, “A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook […]

Sharing is caring

How to Advertise on Facebook: A Beginner’s Guide [E-book]

Advertising on Facebook is a powerful way to reach people interested in your product or service. Search Engine Journal has published a new e-book ‘How to Advertise on Facebook: A Beginner’s Guide’. The SEJ team says, “Search Engine’s Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to know […]

Sharing is caring

How to Get Facebook Ads Working for You in 2023 [Podcast]

Facebook advertising is a proven way to reach your target audience and grow sales. With carefully crafted targeted ads, you can achieve your desired goals on social media. Social Media Examiner has published the new episode of the Social Media Marketing podcast ‘How to Get Facebook Ads Working for You in 2023’ featuring Molly Pittman. […]

Sharing is caring

Facebook Advertising Trends & Tips for 2023

Effective Facebook advertising campaigns can play a pivotal role in strengthening your business and growing sales. WordStream contributor Jordan Bucknell has published an article featuring 11 key Facebook advertising trends and tips to succeed in 2023. He says, “Before we get into the tips for creating Facebook ads in 2023, here’s a look at some key trends […]

Sharing is caring
Sharing is caring