Smart Company’s Eloise Keating has published an article titled ‘Small businesses caught in the crossfire as Facebook shows its true colours’ highlighting the impact on small businesses due to Facebook’s policy changes.

He says, “An independent bookshop in Sydney. A small brewery on the Gold Coast. A private group focused on shopping small and supporting parents. A prominent small business industry association.

These are just a few of the countless Australian businesses and organisations that yesterday woke up to find their entire Facebook presence had vanished.

After years spent building up their communities, and many paying to do so, they were left with nothing but their Facebook page bio.

If you needed an example of the perils of big tech yielding too much power, here it is, in the form of an own goal by a corporation with a well-documented history of handling crises poorly.

And if you needed a reminder of why your business shouldn’t rely solely on Facebook when it comes to digital marketing, yesterday’s events are that too”.

Small businesses caught in the crossfire as Facebook shows its true colours

Smart Company
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