Mastering the Social Media Hashtags
Hashtags can boost impressions, improve your content’s searchability, and encourage more people to talk about your brand.
Content Marketing Institute contributor Ashley Baker has published an article on mastering the use of hashtags on LinkedIn, Twitter, Facebook, and Instagram.
She says, “Let’s break it down by platform so you can go from #TheyLoveMeNot to #TheyLoveMe hashtags in 2023.
Hashtags on Twitter can be a powerful tool for boosting your brand’s visibility, encouraging engagement, and expanding your network with like-minded individuals.
According to Twitter Business, tweets with relevant top hashtags can generate a significant lift across the marketing funnel, such as +18% message association, +8% brand awareness, and +3% purchase intent. These tips based on Twitter’s best practices and my experiences can help you get started:
Quantity matters
One or two relevant hashtags in your tweets are the sweet spot. Could you add more? Sure. Should you? Probably not.”
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
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