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Sunday, June 13, 2021

Archive for the 'Facebook News' Category

Facebook issue and its impact on marketers

The Cambridge Analytica data issue has created biggest trouble for Facebook. The social networking company is facing problems worldwide. As we look at Facebook, it is best defined as one of the marketing platforms. So it is going to affect us, the marketers too. Econsultancy columnist Patricio Robles has highlighted the consequences for marketers due to the problems Facebook is facing. Robles says, “The Cambridge Analytica backlash isn’t like any PR fire Facebook has put out before for a number of reasons, including: It comes at a time when a growing number of users are already engaging... [...]

More Trouble for Facebook! 3 Things You Should Know Today. [Video]

The Entrepreneur magazine team has published a video ‘More Trouble for Facebook! 3 Things You Should Know Today’ featuring Dan Bowa. For your convenience we have embedded the video here.  [...]

Facebook News Feed update: things you should know

Last week Facebook announced its plan to update ht news feed for offering ‘meaningful interaction’. Econsultancy columnist Matt Owen has shared an article explaining the things marketers should know in connection with Facebook recent News Feed update. Owen says, “I’ve been lucky enough to work with some very interesting businesses in all sorts of sectors, many of them with a genuine commitment to the customer at the heart of their activities. But even so, very few of them have really (and I mean *really*) been willing to ‘do social properly’ – to take a long... [...]

Facebook updating News Feed for ‘meaningful interaction’

Facebook has announced its plan to update the News Feed for providing ‘meaningful interaction’ to its users. Initially Mark Zuckerberg posted on the company’s plans to help people well spend their time on the social network. Talking about the post News Feed changes, Zuckerberg says, ” I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and... [...]

Report: Facebook pinalizing posts that ask for likes or shares

A Recode post has reported that Facebook has started ‘clamping down’ the posts that request people for likes or shares. This will benefit the advertisers and the publishers who have quality content to share. Kurt Wagner says, “Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.” You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s... [...]

Facebook launches new tools for creator community

Facebook has launched new tools for the creators around the world who share their videos on Facebook to build a community around their passion. The tools include Facebook Creator App and a new website for the creators. Talking about the new app, Chris Hatfield, Product Manager, Facebook Video says, “The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket. If you’re a... [...]

Facebook launches new tools for creator community

Facebook has launched new tools for the creators around the world who share their videos on Facebook to build a community around their passion. The tools include Facebook Creator App and a new website for the creators. Talking about the new app, Chris Hatfield, Product Manager, Facebook Video says, “The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket. If you’re a... [...]

Facebook introduces measurement solutions to compare Facebook & TV ads

Facebook has announced the launch of new measurement solutions to enable advertisers see the impact of their ad campaigns on both Facebook and TV. This platform will also help advertisers to see incremental impact of both platforms when used together. The advertisers will be able to run a cross-platform brand lift study using Nielsen Total Brand Effect with Lift and Facebook Cross-Platform Brand Lift. The Facebook team says, “These cross-platform brand lift solutions combine lift measurement (a measurement of test vs. control) with an opportunity-to-see methodology for determining TV ad... [...]

Sheryl Sandberg: Facebook ads to be driven by more human review and oversight

Facebook’s Sheryl Sandberg has announced a few changes in the way the Facebook ads are handled. This is in connection with Facebook’s action to disable 5,000 ad-targeting terms last week. According to Sandberg the ads will be driven by more human review and oversight now. She has also announced the tightening of the enforcement processes for the ad content. Sandberg says, “Today, we are announcing that we are strengthening our ads targeting policies and tools. First, we’re clarifying our advertising policies and tightening our enforcement processes to ensure that content... [...]

Facebook unveils updated Ads Manager

Facebook has combined the best of Power Editor and Ads Manager into one new tool – the updated Ads Manager. According to the Facebook team, the ad creation and editing features of Power Editor will help advertisers create better ads. The Facebook Ads Manager team says, “The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager. Creation flows that work best for each advertiser We are committed to supporting users who preferred Power Editor’s quick creation as well as those who... [...]